Overview
IredUSA partnered with Spectiv to launch and scale a new infrared wellness e-commerce brand focused on health, recovery, and performance.
Starting from the ground up, the goal was to build a conversion-focused website, create a premium brand presence, and drive profitable customer acquisition through paid social media campaigns.
Over a two-month period, Spectiv developed the full website experience, launched paid advertising campaigns, and helped grow the brand’s social presence to more than 2,000 followers while generating consistent online sales.
The Challenge
IREDUSA needed an end-to-end digital growth partner capable of:
- Designing and developing a premium e-commerce website
- Creating a seamless user experience optimized for conversions
- Building brand awareness through paid social media marketing
- Increasing engagement and sales across Facebook and Instagram
- Launching and optimizing advertising campaigns profitably
As a newly launched brand, the business needed both strong creative execution and performance-driven marketing to establish traction quickly.
What Spectiv Delivered
Website Design & Development
Spectiv handled the complete website build from strategy to launch, including:
- UX/UI design
- Conversion-focused landing pages
- Product page development
- Site architecture and navigation
- Mobile optimization
- Streamlined checkout experience
- Conversion rate optimization throughout the funnel
The website was designed specifically to communicate trust, premium positioning, and product clarity while maximizing conversion performance.
Paid Social Media Marketing
Spectiv also managed IREDUSA’s social media marketing and paid advertising efforts across Facebook and Instagram.
Services included:
- Ad creative production
- Campaign strategy and execution
- Audience targeting
- Creative testing
- Conversion optimization
- Ongoing performance scaling
Campaigns were continuously optimized to improve engagement, reduce cost-per-purchase, and increase return on ad spend over time.
Results
Within just two months of launch, the project produced strong measurable growth across both sales and brand awareness.
Key Outcomes
- Generated over $1,078,000+ in tracked revenue (growth period)
- Achieved paid campaign performance of 4.8X ROAS
- Website conversion rates averaged approximately 3.2%
- Significant increase in qualified website traffic
- Strong growth in engagement across Facebook and Instagram
- Built a growing social community of 2,000+ followers
- Improved cost-per-purchase through continuous optimization
- Established steady daily sales from a completely new brand launch
The combination of conversion-focused design and data-driven advertising allowed IREDUSA to establish itself quickly within the competitive wellness market.
Client Feedback
“Elliot and his team were highly dedicated to doing a great job. They were always open to feedback and proactive in problem-solving, consistently working to find the best way forward and deliver strong results.”
“The project led to a strong increase in website traffic, higher engagement across our social media channels, and a noticeable lift in conversions and overall sales.”
“Spectiv's project management was excellent. Communication was always prompt, and they delivered on everything we agreed upon, on time.”
— Director, IREDUSA (Clutch Verified Review)
Project Summary
Category Details: Client IREDUSA
Industry: Health & Wellness / Infrared Products
Services: Website Design, Development, Paid Social Media Marketing
Length: February–July 2021 (6 months)
Team Size: 2–5 Spectiv team members
Investment: $50,000
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